Welcome to the Women in Fitness Website

One of the biggest concerns we hear from the many owners of fitness clubs who attend our workshops and consult with us is the lack of support, guidance, and financial information available to them.

When we first founded Women in Fitness (WIF), our original focus was in working with female owners who were operating women's only clubs. We were surpised, however, at the overwhelming response we received from all club owners looking for help because of the lack of resources available in our industry.

The fitness market is always volatile, with major issues that can affect businesses changing from year-to-year. Currently, the biggest concern we're hearing about is increased competition coinciding with a plummeting economy! Have you seen competition rise in your area over the last 12 months? Are your revenues flat or declining from issues relating to the economic crisis? Where are you getting your ideas to fight back?

Many people who we've talked to admit that their normal business practices just aren't getting the same results they had in the past. Increased competition and a lagging economy forces owners to adapt to and learn new procedures.

Few people earn money based on their current abilities and business savvy. They simply need more business training. If you are part of a franchise, your franchisor typically doesn’t personalize your business expansion, but we can! If you are feeling trapped at your business in any way, you are a perfect candidate for our services.

Franchises were especially hard hit during the last year with a number of them either selling or going out of business completely. Many of these owners have been seeking us out because the risk of their investment far outweighs the help they are getting from the franchise companies. These companies just don't take the time or have the resources to individualize the solutions a local owner needs to keep the business going.

Women in Fitness (WIF) specializes in coaching your personal business development. We mentor on an individual basis and we're the only business that offers a monthly package that includes coaching, seminars, educational tools, and personal development. Our goal is to provide the support currently lacking so owners will have the resources necessary to grow their businesses successfully.

Please keep in mind that Women in Fitness is a full service company developed as a subsidiary of the National Fitness Business Alliance (NFBA). If you have a women's-only club, we can help. Even if you own a coed facility, we can help you. We have the answers you need to make your business more successful!